Tricks the Trade: A Consumer Survival Guide was published by Dell on August 10, 1998. Written with Janice Lieberman, it was based on our hidden-camera consumer investigations at the Today show.
The book offers shopping strategies, insider secrets of dubious sales techniques, and tips for making an informed purchase. Focusing on the ten most common major purchases from jewelry to automobiles to electronics, the book also features some of the behind-the-scenes stories of our undercover investigations.
Here’s some tips and excerpts from the book:
The book is out of print, but you can pick up a used copy real cheap on Amazon.
While you are at it take a look at this stuff: